Cheat Sheet For Understanding Programmatic Advertising


This article in Adotas, provides an overview of the benefits of programmatic advertising.

It’s been said that the hardest thing about B2B selling today is that customers don’t need you the way they used to. The abundance of online resources has changed the buyer’s journey forever, and while figures vary, at least 50 percent of the decision-making process is complete before the customer reaches out (some studies put that number as high as 70 percent)…

View the full article here.


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