Ad Tech Is About To Get Boring, And That’s Good For Marketers

Ben Maitland, EVP of Sales and Marketing, explains how the world of programmatic is changing, and why ad tech is ready for an infrastructure company like Verizon to make it boring, yet functional.

Forget about HuffPo or what’s left of the surprisingly profitable subscription dial-up unit: One of the primary reasons Verizon bought AOL was for its ad tech business. The deal is a validation of programmatic advertising, but it also signals the end of programmatic’s startup era…

View original article here.

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