How Associations Can Gain Insight From Losing Members
This article in Association Trends, explains how feedback from former members helps associations boost their retention rates.
Membership is the lifeblood of all associations – there really is no arguing that fact. Recruiting and retention are two of the highest priorities of most associations. A keen focus on growing an organization just naturally lends itself to a positive outcome. With that being said, losing even one member can be seen as a significant setback. With a little follow-up work, however, a negative situation can be turned into something beneficial…
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