Why B2B Marketers Must Offer Customers a B2C Experience

Our VP of programmatic ad operations, Yariv Drori, gives his take to MarketingProfs on how the digital buying journey has changed the game for B2B marketers, who are now expected to deliver the same quality of experience as B2C brands.

Digital has raised the bar for everyone in B2B marketing. Today, the same people who bank online, book travel on their smartphone, and shop from their digital tablet are also B2B buyers. So when they look for a product or service in your category, these people bring incredibly high consumer expectations with them…

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