Data Matching To Become Top Focus In 2016

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This article in Data and Targeting Insider explains some of the problems behind data matching in the ad industry.

Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that’s because a multitude of mismatched data sources continue to create major problems in accuracy…

View full article here.



Yariv Drori MultiView team

Yariv Drori

Vice President, Programmatic Ad Operations



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