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Fierce CMO Reblog: Giving B2B Buyers a B2C Customer Experience Can Make a Difference


Fierce CMO reblogs quotes our VP of programmatic ad operations, Yariv Drori, in his article titled “Giving B2B Buyers a B2C Customer Experience Can Make a Difference.” In it he explains that buyers expect their experiences with B2B brands to be on par with the way they experience B2C brands and how B2B marketers can achieve this standard.

In the modern B2B ecosystem, empowered buyers expect a B2C level of customer experience when researching and interacting with brands, so it’s imperative that marketers provide that high level of engagement, whether on the web or through messaging and content…

View the rest of the article here.

Yariv Drori MultiView team

Yariv Drori

Vice President, Programmatic Ad Operations

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