News
How To: Make the Most of First-Party Data
Content Marketing Production For B2B Marketers
Why You Should Target Your Marketing
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12/22/2015
Cheat Sheet For Understanding Programmatic Advertising
This article in Adotas, provides an overview of the benefits of programmatic advertising. It’s been said that the hardest thing about…
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12/01/2015
Data Matching To Become Top Focus In 2016
This article in Data and Targeting Insider explains some of the problems behind data matching in the ad industry. Data…
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11/18/2015
Target Buyers with Data and Convert Them with Creative
This article in iMedia Connection, explains why B2B marketers must build better creative. It’s hard to say when it happened, but…
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06/15/2015
Programmatic Creative Across Devices
Ben Maitland, EVP of Sales and Marketing, is mentioned giving his thoughts on why a cross-device approach is crucial for…
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06/06/2015
Ad Tech Is About To Get Boring, And That’s Good For Marketers
Ben Maitland, EVP of Sales and Marketing, explains how the world of programmatic is changing, and why ad tech is…
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05/21/2015
LinkedIn & Left Out: Why B2B Can’t Afford Closed Platforms
John Merris, VP of Programmatic, gives his perspective on why open platforms might better serve B2B marketers in light of LinkedIn’s…
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