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How To: Make the Most of First-Party Data

Content Marketing Production For B2B Marketers

Why You Should Target Your Marketing

  • Cheat Sheet For Understanding Programmatic Advertising

    This article in Adotas, provides an overview of the benefits of programmatic advertising. It’s been said that the hardest thing about…

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  • Data Matching To Become Top Focus In 2016

    This article in Data and Targeting Insider explains some of the problems behind data matching in the ad industry. Data…

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  • Target Buyers with Data and Convert Them with Creative

    This article in iMedia Connection, explains why B2B marketers must build better creative. It’s hard to say when it happened, but…

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  • Programmatic Creative Across Devices

    Ben Maitland, EVP of Sales and Marketing, is mentioned giving his thoughts on why a cross-device approach is crucial for…

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  • Ad Tech Is About To Get Boring, And That’s Good For Marketers

    Ben Maitland, EVP of Sales and Marketing, explains how the world of programmatic is changing, and why ad tech is…

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  • LinkedIn & Left Out: Why B2B Can’t Afford Closed Platforms

    John Merris, VP of Programmatic, gives his perspective on why open platforms might better serve B2B marketers in light of LinkedIn’s…

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