People of Ad Tech: MultiView CEO Scott Bedford

In this interview, Scott explains the ins and outs of the buying process in the B2B space

He tells WIT Strategy Partner Bill Brazell that B2B marketers need to understand how dramatically the buying journey has changed. More than 90% of buyers now begin their B-to-B purchasing journey online, and conduct 70% of the buying journey on their own…

View the full video here.