Programmatic Creative Across Devices
Ben Maitland, EVP of Sales and Marketing, is mentioned giving his thoughts on why a cross-device approach is crucial for mobile advertising.
Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of user brand environment,” said Chris Stark, SVP of product marketing for Grapeshot, a UK software company that does algorithmic ad optimization…
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