Why You Should Target Your Marketing
This article in Construction Business Owner, provides insight into the definition of programmatic advertising and how it can help small and medium contractors.
How does your business find leads? Traditionally, contractors, like all B2B enterprises, have bought media in trade publications, on the theory that relevant content indicates a relevant audience. An ad in a publication for architects or developers, for example, yields prospects. But the trouble is, many of the readers you pay to reach will never be customers, and many of the potential customers you want will never read those publications…
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