MultiView Releases Brand Safety Whitepaper, Infographic
Irving, Texas — Marketers and business owners alike have to maintain a keen awareness of brand safety — specifically where their ads are seen in today’s advertising ecosystem. Advertising your product or service in the wrong place, whether an innocent mistake or a case of negligence, can lead to negative sentiment or even outright boycott from buyers and consumers who expect more from a brand.
If it wasn’t a common-use term before, “brand safety” is definitely more mainstream in the marketing world today. To that effect, MultiView, a leading digital marketing and association publishing company, recently published a whitepaper addressing the importance of brand safety entitled “Finding Brand Safety in Today’s Digital Advertising Ecosystem.”
“The issue of brand safety has escalated over recent years,” said MultiView’s CEO Scott Bedford. “Therefore, finding true brand-safe media is an enormous challenge for today’s B2B marketers. In releasing this whitepaper, we hope to further educate marketers on the importance of brand safety and how to best protect their brand in a programmatic, digital environment.”
The whitepaper defines the relevance of brand safety, addresses the various issues encountered by advertisers and offers a checklist of suggestions to help mitigate the likelihood that a brand receives unwanted negative exposure or ties to illegal or objectionable content.
To further drive home the importance of brand safety, MultiView published an accompanying infographic aimed at answering the question, “Is Your Advertising Brand-Safe?” Providing an abbreviated checklist followed by best practices and industry statistics, the infographic, in conjunction with the whitepaper, serves as a significant tool in the fight to achieve and maintain brand safety.
To download a complimentary copy of the brand safety whitepaper and infographic, click here.
MultiView, the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, connects the B2B world. We build digital publications that bring thousands of trade associations together with millions of their members, spanning nearly every industry. We also deliver digital marketing solutions that connect tens of thousands of B2B companies with millions of their customers at every stage of the buying journey. Over nearly two decades, we’ve developed unmatched data and insights about B2B buyers and the deep expertise needed to reach them online. Leveraging this powerful combination of knowledge and experience is how we create the connections that deliver real results for our partners and customers every day. MultiView is a portfolio company of Warburg Pincus LLC. We are headquartered in Irving, Texas, and have offices in Washington, D.C., and Toronto, Canada.