MultiView Inc. Expands Agency Sales Efforts
IRVING, Texas — MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, is pleased to announce that Laura Fernandes has joined the company’s sales team as Senior Director of Agency and Enterprise Sales. Based in New York, she will have a focused sales effort in the northeast region of the United States, bringing the company’s suite of B2B digital advertising solutions specifically to agencies and large enterprise clients in the region. Fernandes’ appointment supports MultiView’s strategic direction of strengthening these relationships and expanding our direct North American sales coverage.
“We’re very excited to have Laura join the MultiView family. Her agency experience, wealth of knowledge in our space and sales approach is a great fit in our customer-centric sales model,” said Andy Keith, MultiView’s CRO. “MultiView has an industry-leading product suite that is built on B2B niche audiences and Laura’s leadership will help us further expand our agency relationships.”
Prior to joining MultiView, Fernandes worked in multiple strategic sales positions. In over a decade of experience, Fernandes held management positions at GIANT Magazine and MaxPoint Interactive. She was most recently Group Director at VerveMobile, a mobile advertising company connecting consumers, brands and publishers. In these positions, Fernandes developed a unique understanding of audience and behavioral targeting, as well as the challenges and needs of agency and large B2B enterprise clients.
“The timing with joining Multiview is ideal as I am seeing more B2B marketers integrating account-based digital marketing strategies, focusing on clearly-defined, high-value customers,” said Fernandes. “MultiView has worked diligently to create a unique agency solution that offers robust personalized tactics that leverage specific B2B audience targeting in a very precise way.”
About MultiView Inc.
MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, connects the B2B world. We build digital publications that bring thousands of trade associations together with millions of their members, spanning nearly every industry. We also deliver digital marketing solutions that connect tens of thousands of B2B companies with millions of their customers at every stage of the buying journey. For nearly two decades, we’ve developed unmatched data and insights about B2B buyers and the deep expertise needed to reach them online. Leveraging this powerful combination of knowledge and experience is how we create the connections that deliver real results for our partners and customers every day. MultiView is a portfolio company of the Stagwell Group. We are headquartered in Irving, Texas, with offices in Washington, D.C., Toronto, and Utah.