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MultiView Rolls Out VisitorView, B2B Marketing Insights Solution

MultiView, the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, today announced the broad market release of VisitorView, a data analytics solution designed specifically for B2B companies and previously available only to MultiView programmatic advertising customers. Where web analytics tools report web traffic and performance statistics, VisitorView reveals what companies make up that traffic and activity, enabling businesses to refine marketing strategy and tactics and also guide sales efforts to companies already indicating interest. And by adding a layer of company firmographic data – such as company size, location, industry, revenue, contact information and website URL, VisitorView reporting becomes even more actionable.

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