MultiView, School Nutrition Association Host Millennial Impact Roundtable

Addressing one of the most common challenges in association membership recruitment and retention, MultiView and the School Nutrition Association hosted a Millennial Impact Roundtable in National Harbor, Md., on Oct. 25, 2017. The half-day event focused specifically on how to attract, engage and retain members from Generation Y and featured two generational researchers, a panel discussion and a culminating attendee roundtable discussion. In the end, themes of communication, membership structure, leadership challenges, and overall image and perception emerged about this dynamic group of emerging professionals.

The symposium featured a keynote presentation by Dr. Suzanne Martin and Christopher Cullen from the Zodiac Group. They presented strong generational data and case studies, providing insights into millennial trajectories and projections for building new leadership within an association.

A panel discussion led by MultiView’s President Dan Maitland followed. The discussion, entitled “Engaging Young Professionals Within Your Association” allowed attendees to hear from a panel of association experts on topics of communication, membership structure, leadership challenges and overall images and perceptions regarding the millennial generation.

Panelists included: Nick Serfass from the American Institute of Architects; Stefanie Dove, Registered Dietician and School Nutrition Marketing Coordinator for Loudoun County Public Schools and spokesperson for the American Dairy Association Northeast; Matthew MacLaren, Senior Vice President of Member Relations for the American Hotel and Lodging Association; and Trevor Mitchell, Senior Director of Membership and Strategy at American Mensa, Ltd.

According to MultiView’s EVP of Marketing/Publishing Colby Horton, “What came out of the millennial session was some great dialogue and quick, implementable ideas. Based on the engagement level, these association execs have a true passion to better serve this younger generation and get them more involved in leading their associations.”

For more information about the topics discussed at the Millennial Impact Roundtable, download the executive summary from the event here.

About MultiView
MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, connects the B2B world. We build digital publications that bring thousands of trade associations together with millions of their members, spanning nearly every industry. We also deliver digital marketing solutions that connect tens of thousands of B2B companies with millions of their customers at every stage of the buying journey. For nearly two decades, we’ve developed unmatched data and insights about B2B buyers and the deep expertise needed to reach them online. Leveraging this powerful combination of knowledge and experience is how we create the connections that deliver real results for our partners and customers every day. MultiView is a portfolio company of the Stagwell Group. We are headquartered in Irving, Texas, with offices in Washington, D.C., Toronto, and Utah.

About School Nutrition Association
The School Nutrition Association (SNA) is a national, non-profit professional organization representing 57,000 school nutrition professionals across the country. Founded in 1946, SNA and its members are dedicated to making healthy school meals and nutrition education available to all students. For more information on school meals, visit

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