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MultiView’s new VisitorView helps ID B2B web traffic

B2B digital marketing solutions specialist MultiView has officially rolled out its new VisitorView offering, which is aimed at providing B2B marketing and sales teams with a clearer image of which companies are engaging with their web properties.

VisitorView works by capturing visiting companies’ IP addresses, then matching them against MultiView’s database to identify company names. VisitorView also digs a bit deeper than traditional web analytics tech solutions, according to MulitView, as it also tracks details such as pages viewed and time spent on pages to help identify the most interested potential buyers and to deliver more strategic marketing and a higher ROI.

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