MultiView Welcomes Back Industry Veteran to Lead Its Strategic Association Partnership Initiatives
MultiView Inc., the leader in digital publishing solutions for associations, is pleased to announce that Michael Scheevel has re-joined the company’s association partnership team as Executive Vice President of Partnerships. A 25-year association community veteran, Scheevel will have a focused effort on significantly growing MultiView’s publishing arm, expanding the reach of the company’s suite of digital publishing and marketing solutions to new professional and trade associations, industries and affiliate programs. Scheevel’s appointment also supports MultiView’s strategic direction of strengthening existing partnerships and further supporting the association community through expertise and digital solutions.
“We’re very excited to have Michael back in our MultiView family. His experience, knowledge, and passion for the association community is unparalleled,” said Andy Keith, MultiView’s CEO. “Michael was instrumental in building MultiView’s partnership programs and brings a wealth of experience in helping associations and non-profits with their digital marketing and publishing efforts. His return will allow us to provide an even broader suite of tech-driven products to drive membership, education programs and conference attendance for these membership organizations.”
In his 30-plus years of sales experience, Scheevel has held several executive sales positions, including the director of association partnerships with Liaison International, the largest provider of centralized application services for graduate degree programs. In his previous stint with MultiView (2001-2013), Scheevel was responsible for formulating over 1,300 association partnerships across eight industry verticals. He was instrumental in opening MultiView’s Washington, D.C., office, and expanding the partnership sales team to cover the major association markets in North America. Prior to re-joining MultiView, Scheevel was vice president of sales and marketing for Lanvera, an end-to-end outsourcing provider specializing in the delivery of business-critical communications for banks, credit unions, loan servicers and other B2B companies. In all of these positions, Scheevel developed a unique understanding of the challenges and needs of membership organizations.
“I’m thrilled to re-join this outstanding team. MultiView is poised for continued growth as it builds on its rich history of providing effective digital solutions to associations,” said Scheevel. “I look forward to re-connecting with some old friends, while also introducing new groups to some of the exciting new products and programs MultiView has to offer to the association community.”
About MultiView Inc.
MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, connects the B2B world. We build digital publications that bring thousands of trade associations together with millions of their members, spanning nearly every industry. We also deliver digital marketing solutions that connect tens of thousands of B2B companies with millions of their customers at every stage of the buying journey. For nearly two decades, we’ve developed unmatched data and insights about B2B buyers and the deep expertise needed to reach them online. Leveraging this powerful combination of knowledge and experience is how we create the connections that deliver real results for our partners and customers every day. MultiView is a portfolio company of the Stagwell Group. We are headquartered in Irving, Texas, with offices in Washington, D.C., Toronto, and Utah.