MutiView didn’t invent retargeting, but we’re re-inventing how businesses can benefit from it. Retargeting works by keeping your ads in front of your target audience. The hard part for B2Bs is finding that niche audience of decision makers on the web. Industry associations have your audience, and with Association Site Retargeting, now you have your audience, too.
Even if you don’t know how retargeting works, you’ve seen it in action. You visited a retailer’s website, or maybe even looked at a specific product, but left the website without making a purchase. Later, as you moved around the internet, you noticed ads from that retailer, perhaps even about that specific product. That’s retargeting. It has become a popular tactic in recent years because it works – and it can work for B2B sellers.
Check out this video on how it works. When you’re ready to learn more, reach out to us at firstname.lastname@example.org.