Associations are as different as they are alike. These membership organizations represent an infinite array of industries and interests. But for all their diversity, there are similarities these associations all share – not least among them a new operating environment brought on by the coronavirus pandemic.
How the organizations navigate this new environment can be influenced by their specific membership or industry, but most are staring down many of the same challenges presented by the current unfamiliarity and uncertainty.
That’s why MultiView gathered leaders from a few varied organizations for a frank and open discussion about what they’re facing and how they’re dealing with important association management concerns like events, membership and branding. Their insights, concerns and experiences provide valuable and useful perspectives for other organizations running up against similar challenges.