Account-based marketing is a powerful way to engage B2B buyers. From an elementary level, ABM is a marketing strategy that concentrates resources on a specific set of target accounts. In all cases, it uses personalized campaigns designed to engage a client or prospect. Sounds like a great case for email, right? Not so fast. ABM goes well beyond the inbox.
With 85% of marketers saying ABM delivers higher ROI returns than any other marketing approach, it should be a major part of your marketing arsenal. This free webinar provides a look at strategic ABM tactics that can lead to shorter sales cycles, clearer ROI and fewer wasted resources and marketing dollars.