MC², a leading exhibit and event marketing company that covers industries ranging from financial and health care to real estate and software/consumer electronics, wanted to expand its brand awareness across the marketplace while developing and expanding its position as a thought leader in event marketing.
MC² opted for a two-pronged approach, taking advantage of MultiView’s content marketing solutions as well as a retargeting campaign. Through the content marketing plan, MultiView produced a monthly email newsletter filled with original and curated industry news aimed to engage current and potential MC² clients.
As a multifaceted strategy for nurturing every lead MC² has come across, content marketing reinforces the company’s position as a thought leader by keeping them on the forefront of trends and developments in the event marketing space. MultiView also helped MC² create responsive and mobile friendly emails that are important to reach an audience that is, by nature, often on the move.
For its retargeting efforts, MultiView served more than 2.3 million impressions with a click-through rate of almost 11 percent – more than double the industry average. “MultiView introduced us to remarketing and visitor tracking, which has helped us understand what companies are visiting our website,” Meyers said.
“Our subscribers have grown steadily since we started with MultiView. We know we are known and respected when our editor is recognized at industry events and competitors are subscribers to our newsletter."Caroline Meyers, Director of Corporate Communications, MC²
Content helps your current and potential customers make better decisions in their day-to-day lives, and the companies successfully reaching them with useful content are establishing themselves as the go-to resource for industry news.
Site retargeting helps you stay top-of-mind with interested prospects after they leave your site by showing ads reminding them to come back and take action.