For the first time in history, hindsight is literally 2020. As associations look forward, it is important for leaders to use learned insights to identify ways to improve the industry and better serve their members. Lessons learned from previous experiences – including opportunities won and lost, serve as teaching tools to make better decisions which will lead to better outcomes.
This ebook shares feedback from experts in the association community and top marketers, along with our recommendations based on input from our partners available in the annual Association Digital Marketing Trends Report, on takeaways associations can use to forge their future.