In-person events came to a crashing halt when the coronavirus pandemic took hold in early 2020. While the future of B2B meetings and events had often been discussed by think pieces, on social media, or even in whitepapers, COVID-19 forced planners to adapt and evolve in a short amount of time. After all, how were businesses and associations going to keep engagement alive during a time before vaccines, with lockdowns and travel restrictions reigning? With an uncertain future, organizers innovated to bring event attendees face-to-face, even if it meant at a virtual level.