More Than Hype: Delivering Value That Exceeds Expectations

You talk a good game to attract new members, but is your value proposition truly what potential members are looking for?

A strong mission, good benefits, and quality offerings are important, but it takes more to prove to someone your association is worth buying into. As expectations continue to raise, make sure your level of service does, too.

You'll Learn:

• What potential members want from you
• How to expand your member benefits virtually and attract new members
• Important guidelines for conducting an organizational SWOT Analysis
• What other associations are doing to increase their value and membership