'Sustainable’ is more than a marketing buzzword. It’s the new standard consumers expect from the products and services they purchase and the brands they buy into. A new report from the Capgemini Research Institute found that 79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact.
As businesses take steps toward finding sustainable alternatives, one of the first places they can start to make changes is in their marketing. Traditional media such as print advertising, direct mail, in-store signage, etc., by and large produce more waste and consume large amounts of energy. In comparison, digital media like display advertising, email marketing and social media have a smaller carbon footprint and are more energy efficient.
A common misconception about “going green” is that companies will have to increase expenses. While there may be some upfront costs, in the long-run, waste reduction and energy efficiency initiatives will reduce operational expenditures. More importantly, companies won't have to sacrifice on marketing ROI. In fact, employing eco-friendly marketing strategies to your mix in many cases will give you a better result. Here are 4 areas where your business can make the greener choice.
Go Green
Go Further
In 2015, The United Nations established 17 Sustainable Development Goals (SDGs) to act as a “blueprint for peace and prosperity for people and the planet, now and into the future.” These principles are a global call for action, inspiring international policy and partnerships over the next 15 years. See how brand leaders are earning "badges” of honor in Adweek's Sustainability Stars: 17 Brand Leaders on a Mission to Help Our Planet.
Ready to go green with your marketing and reach professionals digitally? Multiview is here to help you in your commitment to developing a sustainable marketing strategy that enriches the places and people you serve. Connect with one of our consultants today.