Whether or not your business is active on social media, your customers and prospects are. This is a great philosophy to keep in mind as a business. Staying active and up-to-date on social media results in many benefits for your company.
Social media creates brand awareness for your company and generates additional website traffic. Think about it. Social media is your platform to publish and promote your brand’s content – helping your followers see your industry authority. According to Smallbiztrends, “More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.”
Yes, your company’s credibility will increase by using social media. But you must stay active. Post several times a week, giving your followers fresh content. A recent study in Smallbiztrends found that 84 percent of CEOs and VPs use social media to help make purchasing decisions.
Remember, take advantage of social media’s fun environment. Customers and clients love to see your company come to life. B2B companies can utilize social media just like B2C business does. Have some fun, too!
I, and plenty of others enjoy social media personally – including your customers. We scroll through it on a daily basis to get updates and to see what has been going on. Successful companies use humor on their social media to increase brand awareness. A great example of companies who use this tactic is Wendy’s, McDonald’s and Arby’s. Everyone loves to see them battling it out on Twitter about who has the best fast food.
Here are some of the famous “savage” Wendy’s tweets:
So how does your business stay active on social? Check out these tips:
Here at Multiview, we are all about connections. So, what are you waiting for? Start taking advantage of social media and getting connected!