As a result of an economic downturn, associations and member-based organizations often experience significant impact to their bottom line. To remain relevant and continue pursuing their mission to serve their respective industry, associations must find alternative means of generating non-dues revenue.
The coronavirus pandemic has had a significant impact on operating environments for associations. Within these new environments, associations are faced with new obstacles, as well as intensified versions of traditional challenges. This ebook provides guidance for associations to stay relevant by protecting bottom lines and balance sheets with non-dues revenue.