Multiview Selected as Consumer Bankers Association's Exclusive Marketing Partner

DALLAS, TX – June 2, 2025 – Multiview, the leading B2B digital marketing agency, today announced a strategic partnership with the Consumer Bankers Association (CBA), the only member-driven trade association focused exclusively on the retail banking industry. As CBA’s exclusive digital media and advertising partner, Multiview will be responsible for content publishing, digital advertising and membership communications to a vast network of 70-plus retail bank organizations and 140-plus corporate partners across the U.S.

“Multiview’s suite of digital media solutions is undoubtedly impressive, but what truly set them apart was their commitment to transparency and providing real-time reporting,” said Kevin O’Connor, SVP Membership and Sponsorship, CBA. “We needed a partner who could serve as an extension of our in-house team while we still maintained full control of our content and distribution strategy.”

“We are thrilled to welcome the Consumer Bankers Association to the Multiview family,” said Brian Miller, VP Strategic Partnerships. “CBA plays a vital role in representing the retail banking industry, and we are confident that our tailored marketing solutions will enhance their member engagement efforts and unlock new revenue streams through our expansive network of advertisers.”

Multiview's dedicated content publishing team will amplify CBA's voice and mission to deliver valuable thought leadership and commentary directly to members. Multiview's expert media team will activate targeted digital advertising campaigns across CBA's platforms to effectively cultivate prospective members, secure new sponsors, and generate vital non-dues revenue. Critically, CBA will benefit from enhanced visibility on Audienceview, Multiview’s proprietary technology platform that seamlessly connects brands seeking valuable partnerships and exposure to relevant associations.

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About Consumer Bankers Association
The Consumer Bankers Association (CBA) is the only member-driven trade association focused exclusively on the retail banking industry. From the largest banks to community institutions, CBA’s members employ nearly two million Americans, extend roughly $3 trillion in credit to consumers and small businesses, and safeguard nearly $13 trillion in deposits. CBA’s mission is to preserve and promote a sound and healthy retail banking industry committed to meeting the financial service needs of the American consumer and small business.

About Multiview
Multiview is humanizing the B2B future. We help associations and enterprises reach, engage and grow their most valued relationships through personalized digital advertising and our proprietary audience discovery platform, Audienceview.  

We’re proud to work with 850+ purpose-driven associations who are committed to creating awareness and advocacy for a better future, including the American Nurses Association, American Academy of Physician Associates and American Pediatric Society. We’re equally proud to shape the B2B future with global enterprises, including Abbott, Burns & McDonnell and Sanofi among others.  

Multiview is a Stagwell portfolio company. To stay on top of the latest news and announcements from Multiview, follow us on LinkedIn.

Media Contact
Asha Gopalan Ramirez
Head of Marketing
aramirez@multiview.com
972.402.7011