We use certain web technologies including cookies, web beacons, clear gifs, and pixels (collectively, “cookies and other technologies”) to provide our services. These cookies and other technologies provide technical and behavioral information such as the IP address, device type, browser type, and device identifier used to visit the website, the date and time of your visit, the pages you view, the websites you visited before and after visiting that site, which emails and advertisements you have been served and how you interacted with them, what kinds of web searches you have made, and (where permitted by your device) location data.
We use these cookies and other technologies on our own websites, and our Customers also deploy our cookies and other technologies on their sites, news briefs, and product guides so that we can better provide our services to them.
We process personal data based on consent according to Art. 6(1)(a) GDPR, which you are free to give or refuse. You’ll see consent options when you visit our website for the first time, or whenever we fail to identify you as a returning visitor. You can change your decisions at any time by clicking the button at the end of this section. If you change your decision it will not affect the lawfulness of processing based on consent before its withdrawal.
What Are Web Beacons, Clear Gifs, and Pixels? — These are three names for the same technology: a small or invisible image or other loadable element that can work independently or in connection with cookies to record certain technical or behavioral information regarding whether certain content has been delivered and accessed or viewed.
Do Not Track — Our services and sites currently do not recognize “do not track” signals that may be sent by certain browsers.
Cross-Device Engagement — If you use various devices to access relevant websites or services, our cookies and other technologies may use automated analysis to try and match your anonymous profile across your various devices. This enables us to better manage your experience when engaging with us through different devices, also serve advertisements that may be of interest to you, and may also help us prevent you from seeing the same advertisements on various devices.
How Do We Use And Share Technical & Behavioral Information?
Here’s how we use your data when you give us the following consents:
Purpose: store data in an aggregated form about visitors and their experiences on our website. We use this data to fix bugs and improve the experience for all visitors.
Personal data used: browser cookie, browsing behavior on multiview.com, device information, IP address
First-party involved: MultiView
Third-parties involved: Piwik Pro, Google Analytics, Adobe Analytics
Purpose: store data about when you complete certain actions on our website to understand better how you use it. We use this data to improve your experience with our site.
Personal data used: browser cookie, device information
Third-parties involved: Simpli.Fi, The Trade Desk, DV360, Google Campaign Manager, ClickDimensions, Dialogtech
Purpose: to store data to create marketing campaigns for certain groups of visitors.
Personal data used: browser cookie, browsing behavior, IP address, other data you give us will be added to your visitor profile
Third-parties involved: Simpli.Fi, The Trade Desk, DV360, Lotame, KickFire, Stirista
Purpose: store data to show you our advertisements (only ours) on other websites relevant to your interests.
Personal data used: browser cookie, browsing behavior, IP address
Third-parties involved: Simpli.Fi, Facebook Ads, DV360, Campaign Manager, LinkedIn Ads, Twitter Ads, YouTube, The Trade Desk
We use technical and behavioral information gathered from our cookies and other technologies on our Customers’ websites to automatically build anonymous behavioral profiles. We may also use technical and behavioral information received from third party sources to help us build these profiles. These profiles do not identify you personally, but allow us to deliver advertisements that are more likely to be interesting or relevant to you (interest-based advertisements) on behalf of our Customers. We may share technical and behavioral information and behavior profiles with our Customers as part of working with them to determine what kinds of interest-based advertising to place, and where.
Disabling cookies on your device or browser may limit or prevent our building of behavioral profiles from your activities in the device or browser. To fully opt-out of our building of behavioral profiles, please contact us at DataPrivacyOffice@multiview.com.