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Quality third-party data: The key ingredient for marketing effectiveness

  • Are you ready to go live? Why the time is now

    Given the World Cup’s global appeal, it was an ideal time for the Interactive Advertising Bureau (IAB) to unveil its…

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  • The immortal medium: Email marketing is here to stay

    “Email marketing is dead.” You’ve probably heard this statement before, and you may even believe it to be true. In…

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  • The Rise of “Stories” in Social Marketing and How B2B Brands Can Take Advantage

    Stories are taking control of social media. Snapchat pioneered social media stories with Stories that disappear after 24 hours –…

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  • Why Your Business Should be Active on Social Media

    Whether or not your business is active on social media, your customers and prospects are. This is a great philosophy…

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  • How Happy Customers are Your Biggest Marketing Opportunity

    Throughout my professional career, one slogan has stuck with me: “The customer is always right.” While we may argue that…

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  • How Influencer Marketing Impacts B2B Brands

    Content marketing, social marketing, PPC and programmatic advertising have long been a part of the B2B marketer’s arsenal. Typically absent…

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