Digital advertising for your association
Stay ahead of the competition and grow your association’s membership by implementing advanced digital advertising strategies and technologies. Multiview’s team of digital marketing experts help over 1,200 associations achieve their goals every year through targeted digital advertising campaigns. See how we can help your association too.
We offer full-service support to associations to ensure the success of your advertising campaigns. Our team of digital advertising experts are IAB certified and committed to providing ongoing strategic insights and optimizations for your campaigns.
Most prospective members don’t convert on their first visit to your website, but website retargeting ads make sure your association stays top-of-mind even after visitors click away. Retargeting ads are displayed to previous website visitors as they surf the web, inviting them to learn more about your association and to return to your website.
Want to attract new members to your association? Using a profile of your ideal member, Multiview can search the web for similar individuals and display ads for your association as they browse their favorite websites and social media. This targeted form of advertising ensures your marketing dollars are spent efficiently and generate the best return on your investment.
Behavioral targeting leverages current data about your potential members’ online activity — like certification searches, content consumed, and competitor research — to find users who have already shown interest in your solutions and target them with your ads.
Social Media Targeting
The advanced audience-targeting techniques Facebook, LinkedIn, and Instagram use in their advertising efforts, coupled with Multiview’s proprietary data and expertise, allows Multiview to find the industry professionals you are looking for and place your association’s message in their personal social feeds.
Whether it's your association’s tradeshow, or another industry event, geo-targeting allows you serve ads to industry professionals within a certain radius of the event venue.
Prospective members browse the Internet on a multitude of sites, constantly ingesting content that is relevant to them. Sector Targeting allows you to put your association’s advertisements in front of prospects on those targeted industry sites.
Over 5.6 billion searches are performed each day. Is your association appearing at the top of search results for your target audience? If not, PPC ads can get your association in front of prospective members when they search online for industry resources. With PPC, Multiview can position your association at or near the top of Google, Microsoft, and Yahoo search results for relevant keyword searches specific to your industry and services.
We’re here to support you
When you succeed, we succeed as well. That’s why our dedicated team of experts will work directly with you to craft a digital media strategy that will best serve your association. By working with hundreds of associations each and every day, we are familiar with the trends affecting each industry and can recommend an appropriate strategy for your association.
Experience the Multiview Difference
Multiview is a Google Premier Partner; the highest level an agency can achieve in Google’s Partner program. In addition, Multiview is proud to partner with Microsoft Advertising (the merger of Bing & Yahoo). These strategic partnerships and certifications allow us to expertly place ads for your association across today’s leading digital platforms.
Keep your association’s reputation safe by only delivering content that aligns with your mission and stance on important issues affecting your industry. We give you full editorial control so you can rest easy knowing your publications will be held to your standards.
We’re passionate about the success of your association because when you succeed, so do we. When you work with Multiview, you’ll receive a dedicated Account Manager who will work with you every step of the way providing metrics, optimizations and strategic recommendations on an ongoing basis. Plus, you’ll receive access to a real-time reporting dashboard so you can view engagement rates and revenue earned.
Need help designing your communications or publications? We’re happy to help. Take advantage of our free creative services and our talented designers will create custom graphics that will impress your members and elevate your association’s reputation.
What our partners say
It’s been a pleasure to work with the talented folks at Multiview over the past two years. They have dramatically expanded the scope of our non-dues revenue potential through programmatic website redirect advertising, e-mail blasts, and especially with our member e-newsletter that provides relevant industry news to our 6,000 residential property managers around the country. What I appreciate most about Multiview is how easy it is to work with them: they are always responsive, professional, and fun to work with, and they make our jobs so much easier!
Association management is about relationships and marketing is all about results. Multiview brings the right amount of both to our digital marketing program. They understand our objectives and have set up editorial and advertising products to help achieve them. Plus, they’re just really great people to work with!
As a traditional trade association, we support the entire industry. For our operators to succeed, the service providers also need to succeed. For businesses and the industry to succeed, they all need to be able to connect and network and find sales needs. That’s really what Multiview brings to the table.
My board tasked me with coming up with another non-dues revenue product, and the first thing in my mind was talking with Multiview. That’s the best endorsement I can give, because that’s where I see my solution. They help me come up with solutions, not just on the revenue side, but in helping us accomplish our mission.
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