Find more professionals to join your association.
Use your marketing dollars efficiently by advertising only to professionals with characteristics that match your ideal member persona. Multiview can help define your ideal member persona and then target a pool of professionals who match that persona with digital advertising. This targeted form of advertising is a proven way to attract quality leads to your association.
Want to attract new members to your association? Using a profile of your ideal member, Multiview can search the web for similar individuals and display ads for your association as they browse their favorite websites and social media. This targeted form of advertising ensures your marketing dollars are spent efficiently and generate the best return on your investment.
Behavioral targeting leverages current data about your potential members’ online activity — like certification searches, content consumed, and competitor research — to find users who have already shown interest in your solutions and target them with your ads.
Prospective members browse the Internet on a multitude of sites, constantly ingesting content that is relevant to them. Sector Targeting allows you to put your association’s advertisements in front of prospects on those targeted industry sites.
Most prospective members don’t convert on their first visit to your website, but website retargeting ads make sure your association stays top-of-mind even after visitors click away. Retargeting ads are displayed to previous website visitors as they surf the web, inviting them to learn more about your association and to return to your website.
Social Media Targeting
The advanced audience-targeting techniques Facebook, LinkedIn, and Instagram use in their advertising efforts, coupled with Multiview’s proprietary data and expertise, allows Multiview to find the industry professionals you are looking for and place your association’s message in their personal social feeds.
Whether it's your association’s tradeshow, or another industry event, geo-targeting allows you serve ads to industry professionals within a certain radius of the event venue.
Over 5.6 billion searches are performed each day. Is your association appearing at the top of search results for your target audience? If not, PPC ads can get your association in front of prospective members when they search online for industry resources. With PPC, Multiview can position your association at or near the top of Google, Microsoft, and Yahoo search results for relevant keyword searches specific to your industry and services.
We’re here to support you
When you succeed, we succeed as well. That’s why our dedicated team of experts will work directly with you to craft a digital media strategy that will best serve your association. By working with hundreds of associations each and every day, we are familiar with the trends affecting each industry and can recommend an appropriate strategy for your association.
Experience the Multiview Difference
What our association partners are saying
Association management is about relationships and marketing is all about results. Multiview brings the right amount of both to our digital marketing program. They understand our objectives and have set up editorial and advertising products to help achieve them. Plus, they’re just really great people to work with!
With law enforcement and military training more important now than ever, InVeris Training Solutions needs to ensure it is reaching the correct decision makers for these important training purchases. Our messages need to be sensitive to current events, while simultaneously providing proper product information for those key stakeholders. Multiview has been a true partner in both of these instances. Their fabulous account and design support coupled with insightful analytics allows us to properly target our messages to the correct audience. The end result is ROI data that showcases the power of our Multiview programmatic advertising.
It’s been a pleasure to work with the talented folks at Multiview over the past two years. They have dramatically expanded the scope of our non-dues revenue potential through programmatic website redirect advertising, e-mail blasts, and especially with our member e-newsletter that provides relevant industry news to our 6,000 residential property managers around the country. What I appreciate most about Multiview is how easy it is to work with them: they are always responsive, professional, and fun to work with, and they make our jobs so much easier!
As a traditional trade association, we support the entire industry. For our operators to succeed, the service providers also need to succeed. For businesses and the industry to succeed, they all need to be able to connect and network and find sales needs. That’s really what Multiview brings to the table.
My board tasked me with coming up with another non-dues revenue product, and the first thing in my mind was talking with Multiview. That’s the best endorsement I can give, because that’s where I see my solution. They help me come up with solutions, not just on the revenue side, but in helping us accomplish our mission.
We have definitely seen huge increases in traffic to our website. I would attribute quite a bit of that to Multiview. Getting our name out there and getting people coming to the website was critically important.
Explore the blog
Having trouble keeping your industry engaged with memberships and events? Ever thought about the metaverse? Might not seem legitimate, but it’s a new...More
As an association or professional society, your members likely view you as the authority on your industry – and they should! But, in order for them...More