Impact of the COVID-19 Pandemic on B2B Businesses


May 11, 2020

A new survey report from Multiview analyzes the pandemic strategies of North American B2B businesses, hoping to gain and share insights into market sentiment regarding activity during the crisis and into recovery.

While the COVID-19 crisis has been a consistent presence for months now, its impact on businesses has been less consistent. Certain industries and sectors have faced far different circumstances than others. Even within industries there can be wide discrepancies in the pandemic’s influence. As a result, it can be hard for a business leader to gain perspective and guidance through all the uncertainty and lack of clarity. That’s why Multiview set out to analyze the pandemic business strategies of North American B2B businesses, hoping to gain and share insights into the market sentiment regarding activity during the crisis and into recovery.

“None among us can anticipate with certainty how the pandemic will ultimately play out,” Multiview CEO Andy Keith said. “Supply chains remain fragile, levels of infection are erratic and uneven, and paths to reopening the economy will vary by geography. Despite all this irregularity, it remains clear from the results of this research that most business are being impacted in one way or another.”

Among the key findings is that impact has been widespread but uneven. A vast majority of respondents (79%) said they’re being impacted negatively – either directly or indirectly – while only 13% claimed they have not been impacted. Smaller businesses (both by number of employees and by annual revenue) tend to show greater direct negative impact than larger companies.

“It is fair to assume that as the weeks passed by, the direct impact on smaller businesses turned into severe indirect impact on the larger businesses that service them,” Keith added.

The study touches on topics such as remote work environments, business investment priorities, expectations, challenges and influences.

The full report and findings from Impact of the COVID-19 Pandemic on B2B Businesses can be accessed here.

About Multiview, Inc.
Multiview Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, connects the B2B world. We build digital publications that bring thousands of trade associations together with millions of their members, spanning nearly every industry. We also deliver digital marketing solutions that connect tens of thousands of B2B companies with millions of their customers at every stage of the buying journey. For nearly two decades, we’ve developed unmatched data and insights about B2B buyers and the deep expertise needed to reach them online. Leveraging this powerful combination of knowledge and experience is how we create the connections that deliver real results for our partners and customers every day. Multiview is a portfolio company of the Stagwell Group. We are headquartered in Irving, Texas, with offices in Washington, D.C., Toronto, and Utah.

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