Beck Flavors Grew New Website Visitors by 47%

Summary

Having relied solely on referrals and owned channels, Beck Flavors partnered with Multiview to launch an integrated media strategy that increased visibility and drove stronger lead quality across priority categories.

Company Background

For over a century, Beck Flavors has been creating custom flavors. With world-class scientists, cuttingedge technology, and unmatched customer service, Beck Flavors offers the capabilities of an industry-leading flavor house, paired with the responsiveness and personal attention of a family run business.

The Challenge

As a lean in-house marketing operation, Beck Flavors was balancing design, website management, content creation, and reporting. While the company generated visibility through its website, organic social media, monthly newsletters, and word-of-mouth built over more than a century in business, these owned channels alone made it difficult to consistently reach new, high-value decision-makers in competitive categories. The need for scalable digital growth — without adding internal strain — made change necessary.

The Solution

Partnering with Multiview, Beck Flavors expanded beyond its owned channels, incorporating a full‑funnel marketing strategy that connected brand awareness with high‑intent demand generation.

Programmatic campaigns increased visibility among R&D professionals, procurement leaders, and executives, while paid search captured high-intent queries from prospects actively researching flavor solutions. SEO‑optimized content supported these efforts with industry‑relevant articles that improved organic visibility and provided reusable assets for social and other marketing channels.

As a small in-house marketing team, you wear a lot of hats. Multiview came in and took a huge load off by helping manage campaigns and the reporting behind them.  — Nick Palank, Marketing Manager

The Results

Within the first year of the campaign, Beck Flavors saw measurable digital growth. They began ranking higher for industry-relevant keywords, while expanding presence across AI-powered search platforms. New website users increased by 47%, indicating expanded reach among previously untapped audiences. Returning visitors grew by 22%, signaling sustained interest and repeat engagement. Overall website events increased by 35%, demonstrating stronger interaction with on-site content.

With campaigns reaching more targeted industry professionals, visits are coming from people far more likely to become customers. As Nick explains, “It’s not just about quantity—we’re getting quality leads from the people who are leading toward more business.”