A three-year partnership grew SOPHE's newsletter subscribers 64.7%

Summary

When Tom Lawson joined the Society for Public Health Education (SOPHE) as its one-person marketing team, the association's newsletter was inconsistent at best. Within his first few months, he recommended Multiview, a partner he'd used successfully at a previous association, to manage the newsletter end to end. Three years later, it's SOPHE's most dependable communication channel and a modest source of non-dues revenue, without adding another thing to Tom's plate.

Association background

SOPHE is a national nonprofit dedicated to advancing public health through education, with six full-time staff supporting roughly 1,200 members across higher education and public health practice.

Challenge

Tom Lawson had exactly one person on his marketing team when he joined SOPHE a little over three years ago: himself. He'd previously managed a similar newsletter operation at another association, where Multiview handled production and it ran, in his words, “like clockwork.” SOPHE's newsletter looked nothing like that.

“When I got here, the newsletter was kind of hit or miss, frankly,” Tom said. “Inconsistent: publication schedule, aesthetics, all of it. I knew I needed to bring Multiview in.”

For a one-person team already stretched across marketing, communications, and publications, rebuilding a newsletter program from scratch wasn't realistic. Tom needed something dependable, and he needed to hand it off to people he could trust to run without hand-holding.

Solution

Tom didn't have to evaluate vendors or run a pilot. He'd already seen Multiview do this well. Within his first few months at SOPHE, he recommended bringing Multiview on, his CEO took the idea to the board, and the partnership was approved to manage the newsletter, now known internally as NUCU (“News You Can Use”), from the ground up.

Multiview's team curates content, coordinates with SOPHE's sponsors and partners, sells advertising placements, and handles design and delivery every two weeks without exception. SOPHE doesn't pay for the service; instead, the association earns a share of the ad revenue Multiview generates from each issue, non-dues revenue that requires no work on SOPHE's end to collect.

For Tom, the value isn't just the newsletter itself. It's what having it off his desk allows the rest of his role to look like. “It takes a whole ton off my plate,” he said. With Multiview running production, Tom can treat NUCU as the reliable, recurring channel it was always meant to be, and put his own limited time toward everything else on a one-person team's list.

Results

Three years in, NUCU has become what Tom calls “the anchor” of SOPHE's communications: the one channel that goes out every two weeks, like clockwork, regardless of what else is competing for his attention.

Subscribers have grown 64.7% since the partnership began, including a 22.2% jump between 2024 and 2025 and a 37.1% jump between 2025 and 2026, expanding the audience SOPHE's content and its advertisers reach with every issue. The partnership also generates non-dues revenue for SOPHE at no cost to the association.

The partnership has also opened doors beyond the newsletter itself. 66% of the total ad revenue generated came directly from advertising companies Multiview identified, giving SOPHE a steady lead source for sponsorship and exhibit opportunities elsewhere in the organization. When SOPHE wanted to connect with other associations of interest, Multiview's existing relationships made those introductions possible, too.

Three years in, Tom sees all of it — the consistency, the revenue, the connections — as proof he made the right call early on. "I knew firsthand that it was reliable, good, and professional," he said. "It was perfect.