Summary
Looking to scale content without increasingheadcount, EXTECH paired Multiview’s ContentStudio with ongoing media efforts to increaseoutput, enhance visibility, and drive measurablegains in organic traffic and search rankings.
- 69.5%increased organic traffic
- 38.7%increase in total sessions
- 40.3%increase in users
Company Background
EXTECH/Exterior Technologies Inc. is a buildingproduct manufacturer specializing in daylightingsystems, façade solutions, and architecturalproducts for commercial construction, primarilytargeting architects and contractors.
The Challenge
Like many other SMB2B businesses, EXTECH had a lean, one-person marketing team, limiting bandwidth to produce the volume of content needed to compete in search.
Their content efforts relied predominately on a PR agency, which required heavy internal involvement and delivered inconsistent output. As a result, content production lagged, hindering keyword coverage, search performance, and ability to attract qualified traffic.
Multiview's team really took the reins on it. It’s been very easy on my end, and we’ve been able to produce eight times more content than our previous vendor. I'm really impressed with the content and how well it's written.
— Victoria Scanlon, Marketing Manager
The Solution
To address these challenges, EXTECH partnered with Multiview to implement Content Studio—a repeatable content engine designed to increase output and improve SEO performance with no additional lift.
Content production quickly ramped up, enabling EXTECH to move from idea to publish-ready articles in just days and consistently produce multiple articles each month. Content topics were guided by paid search and keyword insights, ensuring every piece was targeted, relevant, and aligned with how their audience discover solutions.
The Results
The impact was fast and measurable. There was a 69.5% increase in organic sessions, driven by stronger keyword rankings and expanded content coverage. Overall website performance improved as well, with sessions increasing 38.7%, users up 40.3%, and engaged sessions rising 41.9%.
EXTECH also expanded its keyword footprint significantly—adding over 100 new targeted keywords—and strengthening its presence across search engines.
“If you’re a small marketing team and you don’t have a lot of manpower, it just completely makes sense. You’re going to increase your organic traffic and get really good, engaging content,” said Victoria Scanlon.
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