Female-Owned company grows into million-dollar producer

Summary

Enhance Mats expanded their audience and increased sales for their high-quality custom products by graduallyinvesting in digital marketing solutions.

Company Background

Enhance Mats is a Georgia-based company founded by Robin Plett Trimble and her son. As a two-person team, the duo designs and installs custom mats, rugs, and flooring covers for athletic programs, churches and other businesses. Since starting in 2008, the company now does business across North America (U.S. and Canada) as well as the Caribbean and Puerto Rico.

The Challenge

With a background in interior design and experience with commercial and sporting facilities, Robin and her son saw an opportunity to supply unique branding solutions through custom flooring and surfaces. To get started, they made prototypes of logoed mats for several colleges, traveled to each campus and took photos in specific areas, announcing that Enhance Mats was “on the ground” across the country.

Enhance quickly developed relationships with college athletic directors; however, as the company looked to expand into other markets and reach new audiences, traditional marketing efforts would only take them so far. Although hesitant to invest any of their limited budget into digital advertising, Robin was open-minded to exploring opportunities that would get Enhance Mats in front of interested buyers.

The Solution

Multiview worked with Enhance Mats to identify the associations that best fit the company’s target market and would give them the most exposure. For several years, Enhance ran weekly ads in multiple newsletters, but as time passed, one specific association started gaining significant traction and producing results – The National High School Coaches Association (NHSCA). With nearly 200,000 coaches and support staff subscribed to the newsletter, Enhance Mats got in front of ideal customers without fail. Now, more than 10 years later, the company continues to put marketing dollars towards the NHSCA newsletter.

As soon as the NHSCA newsletter gets sent, we watch the clock to see how fast the first quote request comes in. We usually get between 5-10 new inquiries each week.

— Robin Plett Trimble, Enhance Mats Founder

The Results

For over a decade, Multiview has been a steady partner for Enhance Mats, helping them navigate the digital marketing landscape. Finding success with Multiview’s industry publications, Enhance Mats has seen sustained growth, even through the worst of times. During the pandemic, the company’s annual sales were approximately $350,000. Two years later, the company experienced their best performing year with $1.2 million in revenue. Their next goal is to achieve $2 million by 2023. Enhance Mats is a testament of hard work and determination, showing that consistent effort leads to inspiring results.