How Doctors Supplement Store increased pageviews by 110%

Summary

Doctors Supplement Store needed to discover newbusiness in a uniquely niche market. Hesitant to invest deeply in digital marketing, the company started slowly,but ultimately found a highway to generating brandawareness and new leads by implementing hypertargeting and SEM.

Company Background

Doctors Supplement Store was a small newcomer in a niche market. The startup specialty retailer provides custom online stores for certified healthcare providers in the functional medical space, handling e-commerce for supplements and related products.

The Challenge

DSS was playing catchup. “Our competitors had at least a 20-year head start on us,” said Dave Preis, Vice President of Sales and Marketing for Doctors Supplement Store. “It’s not a niche that is easily identified when you’re trying to market. You can’t just buy a list.”

The Solution

With limited resources and bandwidth to conduct extensive marketing efforts in house, DSS initially leaned heavily on event and tradeshow marketing, along with some direct mail. DSS also contracted with Multiview to produce a custom email newsletter. While it provided good value for existing customers, Doctors Supplement Store still needed a better avenue to spread brand awareness, attract new business and generate new leads.

"The SEM marketing really took things to another level. We have definitely seen huge increases in traffic to our website. I would attribute quite a bit of that to Multiview. Getting our name out there and getting people coming to the website was hugely important."

The Results

Before executing its digital strategy with Multiview, Doctors Supplement Store averaged hundreds of views on its website, according to Preis. Now, it’s thousands per month. Prior to implementing the SEM component, the site averaged 1,213 users per month. That figure now hits over 2,600 – an increase of more than 110%. Even better, 98% of the users brought to the DSS website through the campaign have been new users.