Risk management company achieves 400% ROI with paid search

Summary

A risk management company sought to branch outbeyond their regional presence and increase salesfor their safety staffing services using digital marketing for the first time.

Company Background

The Matrix Companies is a risk management company committed to putting the human element back into employment claims management. Originally founded to aid in the protection against worker’s comp abuse, they now offer a variety of services including Case Management, Unemployment Cost Control, Safety, and FMLA Administration.

The Challenge

As a regionally recognized company in a highly competitive industry, Matrix sought to expand its reach nationwide. Jessica Esterkamp, VP of Corporate Development, knew that for Matrix to compete, they had to have a presence online. When contractors searched for safety staffing services, regardless of location, Matrix needed to show up at the top of the list. However, being unfamiliar and somewhat skeptical of advertising, Esterkamp wasn't sure how to get there. “My main concern was that I’d end up spending a lot of money and not get any results,” said Esterkamp.

The Solution

Keeping an open mind, Esterkamp came across a digital marketing company that specialized in B2B advertising. "What I liked about Multiview was their set pricing model and that they were willing to work with me on a month-to-month basis."  

Based on Matrix's goals, Multiview recommended a paid search campaign. Through extensive keyword research and competitive analysis, Multiview developed a six-month strategy that would keep Matrix top-of-mind in their industry. As the campaign progressed, Esterkamp met with Multiview each month to review performance metrics and results, giving her flexibility to make adjustments as needed. "The team is easy to work with and really hands-on, so it hasn't seemed like such a big undertaking,” said Esterkamp.

“Multiview makes advertising simple, quantifiable & customizable.”

— Jessica Esterkamp, VP of Corporate Development

The Results

To get started, Matrix invested $18,000 into paid search for six months, which resulted in over $400,000 in new business. With conversion-ready leads coming straight into their website, the sales team was able to close deals more quickly and efficiently. “The results are what’s most important,” says Esterkamp. “We're seeing quick, quality leads coming in and the ROI that Multiview provides is so quantifiable.”

Because of the campaign’s success, Matrix rolled out additional paid search campaigns for two other service lines and are already seeing promising results. Having only partnered with Multiview for a little over a year, The Matrix Companies has gone from being recognized as a regional player to a national industry competitor.