NARPM grows non-dues revenue by more than 350% through digital channels

Summary

An association for property managers gained valuable member engagement and increased its annual nondues revenues by incorporating email newsletters and website advertising.

Company Background

The National Association of Residential Property Managers is an association of real estate professionals who know firsthand the unique problems and challenges of managing single-family and small residential properties. NARPM is the premier professional association dedicated to these residential property managers, currently representing more than 6,000 real estate agents, brokers, managers and their employees.

The Challenge

NARPM had already partnered with Multiview on retargeting services, but wanted to explore other digital opportunities for generating non-dues revenue and engaging members.

The Solution

Tapping into Multiview’s digital publishing capabilities, the duo developed a branded email newsletter to provide NARPM members weekly updates and relevant industry news. NARPM also leaned on Multiview to handle direct-buy advertising and sponsorships on the association’s website.

"It’s been a pleasure to work with the talented folks at Multiview over the past two years. What I appreciate most about Multiview is how easy it is to work with them: they are always responsive, professional, and fun to work with, and they make our jobs so much easier!"

- Lisa G. Noon, CAE, RCE Deputy Executive Director, NARPM

The Results

Boosted largely by the immediate success of the email newsletter, NARPM saw its year-over-year non-dues revenue from the Multiview partnership increase by more than 350%. The association maintains more than 40 active advertisers across its three product lines (retargeting, web advertising, email). Beyond the revenue, NARPM has fostered significant engagement with members through the email newsletter, which boasts an impressive 75% annual average open rate (3x the industry average) and a stellar 21% click rate.