Summary
To boost student enrollment for college anduniversity clients, Response Solutions tapped intoassociation media as a powerful new channel to drive results.
Company Background
Response Solutions is a direct marketing agencythat specializes in student recruitment. Through omnichannel data solutions and strategic consulting,the company helps higher education institutionsconnect with prospective students and achieve theirenrollment objectives.
The Challenge
As a marketing provider, Response Solutions utilized multiple channels and strategies to deliver media for its clients. However, in the rapidly evolving digital landscape, finding high-quality, targeted advertising opportunities was becoming increasingly difficult. The rise of bot activity in email marketing and unreliable open rate metrics further complicated the challenge.
It became apparent that I had to look for alternative digital solutions... [and] figure out what else I can offer to our clients.
— Jen O'Brien, VP of Business Development
The Solution
As part of its omnichannel media-buying strategy, Response Solutions found Multiview to be a powerful addition. While the company had previously worked with associations through traditional list management, partnering with Multiview introduced new ways to reach targeted audiences.
Recognizing the value of advertising through industry and trade publications, Response Solutions partnered with Multiview to enhance client reach and engagement. With a network of over 850 associations spanning 30 industries, Multiview provided both credibility and exclusive access to a highly qualified, engaged audience—association members and website visitors.
Unlike traditional list management approaches, industry newsletters and association websites allowed Response Solutions to deliver client messages directly to key industry professionals through trusted, brand-safe media. This not only strengthened the company’s media-buying strategy but also maximized client reach and brand visibility.
The Results
Since partnering in 2022, Response Solutions and Multiview have launched hundreds of client campaigns, leveraging association media to expand client reach and generate over 42 million impressions. By utilizing Multiview’s exclusive network and digital marketing solutions, Response Solutions successfully promoted various higher education programs across multiple industries.
Beyond the impressive reach, one of the greatest benefits of working with Multiview has been the exceptional service and strategic collaboration. The teams work closely throughout the media-buying process, using audience research to create a streamlined, data-driven approach. “[The Multiview] team has become an extension of my entire thought process of media buying,” said O'Brien, highlighting the strength of their partnership.
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