Summary
Seeking to attract the next generation of engineers, Dean Technology aimed to increase its online presence to and remain relevant in the high voltage electronicsindustry by modernizing its marketing strategy.
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- 44%increase in new users
- 41%increase in page views
- 6.4%increase in engaged sessions
Company Background
Founded in 1989, Dean Technology is a leading manufacturer of high-power components, assemblies, and power supplies. Offering a vast range of highly specialized products that are custom designed to meet the needs of their diverse customer base, Dean Technology has built a reputation for delivering high-quality solutions and exceptional service.
The Challenge
Recognizing the evolving preferences of the next generation of engineers, Dean Technology faced the pressing challenge of modernizing its advertising strategies, primarily centered around print media, to resonate with a younger demographic. The company aimed to increase organic traffic and optimize keyword performance on their website. With upcoming product launches an understanding of the need to attract new customers while retaining existing ones, Dean Technology emphasized the necessity of an SEO overhaul.
The Solution
Having a long-standing history and strong relationship with Dean Technology, they recognized the significance of leveraging Multiview's expertise to enhance the company's online presence further. Beyond keyword targeting and optimizing the website for SEO, the collaboration with Multiview offered deeper insights into Dean Technology's brand positioning and market potential.
Multiview's dedicated team launched a comprehensive plan, focusing not only on enhancing the website's SEO performance but also on aligning it with Dean Technology's strategic goals. By meticulously refining the on and off-page SEO elements, updating titles and meta tags, and fine-tuning the site for improved click-through rates, the team laid the foundation for enhanced visibility and search engine rankings.
Multiview genuinely cares and treats our business like they want us to succeed as much as we do.
— Stefanie Wilson, Marketing Coordinator
The Results
Within three months of implementing Multiview's SEO strategy, Dean Technology noticed significant improvements in website traffic, online engagement, and search engine rankings. New website visitors increased by 44%, indicating a heightened level of interest in Dean Technology's offerings. Additionally, overall visibility increased by 1.75%, showcasing improved search engine rankings and an overall enhanced online presence. The keyword strategy led to a remarkable achievement of securing top 5 search results for 13 target keywords, with one keyword skyrocketing from the 99th position to claim the #1 spot in just a single month. This surge in keyword rankings attracted higher-quality leads and more informed prospects, underscoring the success of the revamped marketing strategy in driving meaningful engagement and conversions for Dean Technology.
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