Varsity Scoreboards Achieved 48% Year-Over-Year Lead Growth

Summary

Varsity Scoreboards wanted to grow without overextending its small internal team. Through a multi-channel partnership with Multiview, the company maintained steady growth despite anticipating a market slowdown.

Company Background

Since 1986, Varsity Scoreboards has manufactured indoor and outdoor scoreboards for schools, athletic facilities, and parks and recreation organizations, providing affordable solutions for a wide range of sports programs across the country.

The Challenge

The company operates with a lean team, including a one-person marketing department that also supports other areas of the business. At the same time, Varsity Scoreboards was navigating a shifting market. After a post-COVID surge in spending, leadership expected demand to level off and prepared for slower growth.

The Solution

What started as a single service activation in 2023 has evolved into a full-funnel marketing strategy spanning paid search, programmatic display and retargeting, LinkedIn and Facebook advertising, Amazon marketplace advertising, and most recently, AI-powered content creation through Multiview’s Content Studio.

Together, these efforts have helped Varsity Scoreboards attract new buyers, stay top-of-mind, and generate a more consistent pipeline for long-term sustainable growth.  

As a small business with a lean marketing team, it's hard to keep up with everything that's changing and what competitors are doing. Multiview helps us stay ahead of marketing trends instead of constantly playing catch-up, which gives me a lot more confidence in the direction we're heading.

— Haley Taylor, Marketing Manager, Varsity Scoreboards

The Results

Despite anticipating a post-pandemic slowdown, Varsity Scoreboards exceeded expectations, achieving 48% YoY lead growth and 3-4% YoY revenue growth.

The partnership also helped the company stay ahead of evolving digital marketing trends, including changes driven by AI. Varsity Scoreboards saw a 3X increase in AI summary mentions as well as 250% ROAS on Amazon marketplace advertising, ensuring continued visibility as buyer behavior and search continue to shift.

As the company looks ahead, the team remains focused on sustainable growth, supported by a marketing strategy that continues to evolve alongside the market.