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Katie Serrano

Assistant Executive Editor

BIOGRAPHY

Hello! My name’s Katie and I started at Multiview in July of 2021. I received both my Bachelor of Arts Degree in News and Editorial Journalism and Master of Arts Degree in Investigative and Data Journalism from the University of Arkansas. I’ve worked as a reporter for nonprofit publications in Arkansas and as an editor and copywriter for ad agencies in Dallas, where I gained extensive editing, writing and data reporting experience.

As an Assistant Executive Editor at Multiview, I strive to create accurate, relevant and digestible content for my associations and readers. My industry expertise spans many topics, ranging from health and medical news to trade-skills to women in STEM.

When I’m not at work you can find me reading a romance novel, binging the latest season of the “Great British Bake Off,” walking my Golden Retriever/Rottweiler mix Gonzo, playing a game of Catan with friends or heading to a local concert.

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How TikTok contributes to overconsumption in the beauty industry

For decades, beauty brands have used models and celebrities to sell makeup and skincare, promising consumers they can attain a specific beauty standard as long as they follow their routines. In 2006, YouTubers entered the scene and began influencing their subscribers with in-depth reviews and step-by-step tutorials. Now, consumers look to relatable TikTok influencers, gurus, and popular trends for recommendations on what to buy.

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Have short-term rentals run their course?

Short-term rentals such as Airbnb and VRBO skyrocketed in popularity in the 2010s, promising lodgers unique experiences that make them feel like a local instead of a tourist while traveling. These options became a great alternative to hotels during the COVID-19 pandemic in 2020 by allowing guests to avoid large crowds and encouraging remote workers to partake in "staycations."

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AI is fueling the spread of misinformation. Here’s how to avoid falling for it

Misinformation runs rampant on social media everyday, but it's becoming increasingly harder to detect. Thanks to artificial intelligence-generated images and videos, you've probably scrolled past a photo depicting a celebrity or political figure that's completely fabricated and passed off as real.

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5 TikTok health trends taking over Gen Z’s For You page

With nearly one billion users worldwide, TikTok has become one of the most influential apps on the internet. It controls the latest trends — from the next top 40 hit, to the hottest fashion choices and what you should order at Starbucks. With 40% of its users between the ages of 18 and 24, according to data from Statista, this impressionable audience is now turning to TikTok for health advice.

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FAVORITE QUOTE

FAVORITE QUOTE

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

— Maya Angelou

CONTACT KATIE

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