How TikTok contributes to overconsumption in the beauty industry
For decades, beauty brands have used models and celebrities to sell makeup and skincare, promising consumers they can attain a specific beauty standard as long as they follow their routines. In 2006, YouTubers entered the scene and began influencing their subscribers with in-depth reviews and step-by-step tutorials. Now, consumers look to relatable TikTok influencers, gurus, and popular trends for recommendations on what to buy.
Have short-term rentals run their course?
Short-term rentals such as Airbnb and VRBO skyrocketed in popularity in the 2010s, promising lodgers unique experiences that make them feel like a local instead of a tourist while traveling. These options became a great alternative to hotels during the COVID-19 pandemic in 2020 by allowing guests to avoid large crowds and encouraging remote workers to partake in "staycations."
AI is fueling the spread of misinformation. Here’s how to avoid falling for it
Misinformation runs rampant on social media everyday, but it's becoming increasingly harder to detect. Thanks to artificial intelligence-generated images and videos, you've probably scrolled past a photo depicting a celebrity or political figure that's completely fabricated and passed off as real.
5 TikTok health trends taking over Gen Z’s For You page
With nearly one billion users worldwide, TikTok has become one of the most influential apps on the internet. It controls the latest trends — from the next top 40 hit, to the hottest fashion choices and what you should order at Starbucks. With 40% of its users between the ages of 18 and 24, according to data from Statista, this impressionable audience is now turning to TikTok for health advice.