Association Programmatic Solutions

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The Ultimate Programmatic Advertising Strategy for Associations

Data and market knowledge are the foundation of all good digital marketing campaigns. With almost two decades of digital innovation in the associations space, MultiView has that foundation set. We understand the challenges your organization faces – challenges such as member recruitment, increasing trade show attendance, and promoting CE credits and certifications. This understanding has allowed us to extend our programmatic advertising programs directly to associations looking to stay ahead of competition.

We’ve been in the programmatic space longer than any of our competitors. During that time, our team of experienced data experts have analyzed millions of data queries.  They see the data, understand its context, and predict where it will go next. We provide unmatched data monitoring and arguably the largest monitored whitelist site compilation in the industry, guaranteeing your association’s ads will show up on trusted sites – brand safety that we take seriously.

Our programmatic offerings go far beyond traditional site retargeting. Our expertise, paired with a blended approach to programmatic advertising, ensures that your ad will be seen by the right person, on the right site, at the right time. From persona and behavioral targeting, to Facebook, LinkedIn, and geo-targeting, we’ve got the entire programmatic ecosystem covered.


SIte Retargeting

SIte Retargeting

Most prospective members don’t convert on their first visit to your website, but that doesn’t mean you can’t turn them into leads.  Site retargeting makes sure your brand stays top-of-mind even after visitors click away.

Persona Targeting

Persona Targeting

With the help of our proprietary audience data, we find people who match the profile of your ideal member and display your ads to them on their favorite sites across the web. Persona targeting drives brand awareness and fills the top of the funnel.

Behavioral Targeting

Behavioral Targeting

Behavioral targeting leverages current data about your potential members’ online activity — like certification searches, content consumed, and competitor research — to find users who have already shown interest in your solutions and target them with your ads.

Social Media Targeting

Social Media Targeting

The highly-targeted audience techniques Facebook, LinkedIn, and Instagram uses in their advertising efforts, coupled with MultiView’s proprietary data and expertise, allows us to find the members and industry professionals you are looking for and get your message in their personal social feeds.

Geo-Targeting

Geo-Targeting

Whether its your association’s tradeshow, or another industry event, geo-targeting allows us to draw a virtual fence around the radius of a venue or event location and serve ads to engaged industry professionals.

Sector Targeting

Sector Targeting

Your prospects browse the Internet on a multitude of sites, constantly ingesting content that is relevant to them. MultiView’s Sector Targeting allows you to put your brand and advertisements in front of prospects on those targeted industry sites.

PPC

PPC

Our search engine marketing (SEM) solution allows B2B search experts to work for your association – tapping into prospective members’ intentions and reach more searchers across multiple search engines with the right message. This way you’ll get a higher number of the high quality leads and conversions you’ve been looking for.

Association Programmatic Playbook: How Associations Can Use Technology to Win

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