Marketing Leadership Insights

Explore important marketing trends, marketing campaign strategies and digital opportunities for your business to grow with this helpful blog tailored specifically for modern marketing leaders.

man looking at a computer with data on it

Data 101: First, Second, and Third-Party Data Defined

With the removal of third-party cookies, marketers have entered a new data climate, and understanding data types has become the new cornerstone of...

Man sitting at a computer analyzing data

You Get What You Give: The Relationship Between Predictive AI and Data

Predictive AI tools havegiven businesses access to revolutionary decision-making and forecasting. The key to achieving reliable insights and accurate...

4 Steps to Gain Actionable Insights & Avoid Drowning in Data

Data can be one of two things for a business: a major benefit or a major pain. While the goal is to utilize data for actionable insights that inform...

AI-Powered Growth Strategies for B2B Businesses

In today's fast-paced and competitive business landscape, companies are always looking for innovative ways to stay ahead of the curve and drive...

How to NOT Land in Spam

It's a terrible feeling to spend hours crafting an email message only for it to not get delivered. Sadly, many marketers don't realize they are doing...

Getting Ready for the Cookiepocalypse: Planning Around Audience Scarcity

The overwhelming concern and chatter about the demise of the 3rd party cookie is understandable because so much of our current data landscape relies...