Marketing Leadership resources

As you prepare for a cookie-less world, contextual advertising will be the solution to reaching your target audience online.

By 2022, it's expected that third-party cookies will cease to exist; completely eliminating cookies as an effective method of targeted...

Millennials are the backbone of the B2B economy, and with any generational shift, they exhibit traits and habits unique to those before them. It’s...

In effort to allow more time for the advertising community to develop stable alternatives to third-party cookies, Google has made modifications to...

It’s hard to swallow the fact that third-party cookies will no longer be a viable means to target audiences come 2022. Couple that with tighter...

By 2022, it's expected that third-party cookies will cease to exist. This means 90% of web browser traffic will become un-trackable by 3rd party...