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Contextual in Context: What, Why and How Behind Contextual Advertising

Wondering how to reach your target audience in a cookie-less world? Contextual advertising offers a safe alternative to third-party cookies and is proven to have a greater impact on ad effectiveness than targeting based on audience or channel.

By placing your ads alongside good-quality industry content, you receive the benefits of safe compliant delivery, impactful advertising that is relevant and timely, and higher engagement and conversions that result in greater return on investment (ROI).

Learn more about contextual advertising solutions and how they can enhance your digital marketing strategy.

What's Inside:

  • Explanation of contextual advertising and how it works
  • How contextual advertising is different from other targeted approaches
  • What benefits advertisers receive from contextual advertising
  • 3 solutions advertisers can add to their 2022 marketing strategy

 

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