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Content marketing that attracts and converts leads

When prospective buyers are researching a product or service, they look to blog articles, videos, social media posts and newsletters to learn more and make their choice. Make sure your company has the right content to attract, educate and move prospects through the consideration phase and into the purchase phase.

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Deploy a winning content marketing strategy

91% of B2B marketers use content marketing and 72% say it has increased the number of leads they receive.  This proves content marketing is an effective way to grow your company. However, only 37% of B2B companies have a documented strategy. That’s where Multiview can help. Our team of digital marketing experts and content strategists will work with you to craft and execute a robust content marketing plan to help deliver the leads you need.

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Solutions

Multiview can produce many types of product and industry-specific content to support your business.

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Video production

59% of executives say they would rather watch a video than read text. Maybe that’s why 66% of video marketers get more qualified leads per year than marketers who don’t use video. Communicate about products, share client testimonials and promote your brand with video. Multiview’s video production team will write scripts, film and edit videos to enhance your content marketing initiatives.

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Social media management 

Post high-quality content to your business social media accounts with help from Multiview. Our content team will write messages tailored to your business and industry, produce branded graphics and post to your social media accounts so you can win more business.  In addition, Multiview can help increase engagement on your social pages with social media advertising.

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White-label email newsletters and e-blasts

What are you doing to stay in front of clients and contacts in your database? Build brand loyalty and increase traffic to your website with industry-specific newsletter content that establishes your company as a thought leader and source for relevant news.

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Long form and graphic content

Drive traffic to your company’s website by creating valuable and relevant content for your intended audience.  This includes white papers, case studies, pillar pages, blog posts and infographics.

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Experience the Multiview Difference

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Budget Efficiency

By leveraging Multiview’s more than 1,200 association partnerships and digital publications your advertisement will appear in the right place, at the right time and in front of the right audience.  No more spending to reach buyers outside of your target audience. We make every marketing dollar count.

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Credible Publications

B2B professionals opt-into Multiview publications which means your ads appear in credible publications with high readership and engagement.  Plus, Multiview industry newsletter average open rates are twice the industry average.

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Google Premier Partner

Multiview is a Google Premier Partner; the highest level an agency can achieve in Google’s Partner program. In addition, Multiview is proud to partner with Microsoft Advertising (the merger of Bing & Yahoo). These cross-platform partnerships allow us to optimize your budget to maximize clicks and on-site actions.

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Brand Safety

Keep your brand safe by advertising only on association publications and a custom curated whitelist. You can rest easy knowing your ads won’t appear on sites that could be damaging to your brand.

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Strategic Consultation and Reporting

We’re passionate about the success of your business because when you succeed, so do we. When you work with Multiview you’ll receive a dedicated Account Manager who will work with you every step of the way providing metrics, campaign optimizations and strategic recommendations on a monthly basis.  You’ll also have an entire team of data experts analyzing and optimizing your campaigns to ensure success.

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Creative Services

Need help designing your advertisements? We’re happy to help. Take advantage of our free creative services that are included with the purchase of any advertising campaign and our talented designers will create ads that will impress your audience and elevate your brand.

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What our clients say

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Explore our audiences

Looking to reach a specific audience? As the largest digital publisher for professional and trade associations in the United States, Multiview provides advertising access to 10 million buyers across 30 industries. Explore our proprietary 1st party data and discover the advertising possibilities for your business across a variety of association publications.

Digital Marketing Success Stories

See how businesses are finding success with Multiview's targeted digital advertising opportunities and tactics. Read how our clients are generating leads, website traffic and brand equity in these case studies. 

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casestudy-mockup-B2B-Casella-programmatic-306x188Casella Inc. uses programmatic advertising to increase website traffic by 50%

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casestudy-mockup-B2B-DSS-SEM-306x188How Doctors Supplement Store increased pageviews
by 110%

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Explore the blog

 

Like a teenager’s dirty laundryoutdated content has the tendency to pile up on your website. You don’t do it intentionally, but with the amount...

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The 68 teams selected to compete in the NCAA tournament represent the upper echelon of collegiate basketball. However, certain contenders seem to...

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When it comes to digital marketing, brand awareness is everything. And no, that’s not a trite, semi-cliche statement. It may read as coachspeak,...

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Guide to Getting Started in Digital B2B Marketing

You know your business needs marketing. Without it, potential customers won’t know you exist. They won’t know you have a product or service that will benefit them. Every business needs a consistent flow of new leads. They’re the oxygen that keeps your business breathing. And it’s marketing that supplies this oxygen. Marketing cultivates brand awareness. It nurtures prospects. And, ideally, marketing fosters those prospects into loyal, longtime customers. But understanding the need for marketing is separate from understanding how to market. 

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