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Extend your reach with programmatic advertising

Make sure your brand is visible when clients and prospects explore the web. Utilizing programmatic advertising and advanced targeting strategies, Multiview can keep your brand top of mind for key decision makers visiting a variety of whitelisted digital properties.

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Programmatic Ads and Targeting Opportunities

Programmatic advertising increases your brand’s exposure by delivering advertisements across a variety of platforms based on the demographic, firmographic and behavioral data of your target audience.

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Targeted advertising

Using Multiview’s first-party data on 10 million professionals in combination with the attributes of your ideal customer, our team of experts can build custom audience segments for your business to target. We then serve ads to professionals within this group on the websites and apps they regularly visit.

 

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Retargeting

The average website conversion rate for B2B businesses is 4 to 10%. That means 90-96% of visitors to your company’s website are leaving without purchasing. 

The best way to reach these prospects after they leave your website is with retargeting ads. Retargeting displays ads to previous website visitors as they surf the web reminding them about your product and inviting them to return your website. This strategy is worth incorporating into your marketing plan since website visitors who are retargeted with display ads are 70% more likely to convert on your website.

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Event targeting

Serve ads to attendees of specific trade shows and conferences using advanced geo-targeting technology. Event targeting allows you to minimize wasteful marketing spend and maximize brand exposure by advertising to event attendees while they are in the same location. Plus, you can continue to serve ads to individuals after they leave the event for up to 30 days.

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Account-based marketing (ABM)

Leverage your first party data with account-based marketing (ABM). ABM allows your business to serve highly-targeted ads to clients and prospects in your CRM. Segmented by online behavior, offline interactions with your company, past purchases and other data you've collected, these ads deliver impactful and relevant messages to clients and prospects in various phases of the buyer’s journey.

Experience the Multiview Difference

 

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Budget Efficiency

By leveraging Multiview’s more than 1,200 association partnerships and digital publications your advertisement will appear in the right place, at the right time and in front of the right audience.  No more spending to reach buyers outside of your target audience. We make every marketing dollar count.

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Credible Publications

B2B professionals opt-into Multiview publications which means your ads appear in credible publications with high readership and engagement.  Plus, Multiview industry newsletter average open rates are twice the industry average.

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Google Premier Partner

Multiview is a Google Premier Partner; the highest level an agency can achieve in Google’s Partner program. In addition, Multiview is proud to partner with Microsoft Advertising (the merger of Bing & Yahoo). These cross-platform partnerships allow us to optimize your budget to maximize clicks and on-site actions.

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Brand Safety

Keep your brand safe by advertising only on association publications and a custom curated whitelist. You can rest easy knowing your ads won’t appear on sites that could be damaging to your brand.

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Strategic Consultation and Reporting

We’re passionate about the success of your business because when you succeed, so do we. When you work with Multiview you’ll receive a dedicated Account Manager who will work with you every step of the way providing metrics, campaign optimizations and strategic recommendations on a monthly basis.  You’ll also have an entire team of data experts analyzing and optimizing your campaigns to ensure success.

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Creative Services

Need help designing your advertisements? We’re happy to help. Take advantage of our free creative services that are included with the purchase of any advertising campaign and our talented designers will create ads that will impress your audience and elevate your brand.

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What our clients say

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Explore our audiences

Looking to reach a specific audience? As the largest digital publisher for professional and trade associations in the United States, Multiview provides advertising access to 10 million buyers across 30 industries. Explore our proprietary 1st party data and discover the advertising possibilities for your business across a variety of association publications.

Digital Marketing Success Stories

See how businesses are finding success with Multiview’s targeted digital advertising opportunities and tactics. Read how our clients are generating leads, website traffic and brand equity in these case studies.

VIEW ALL CASE STUDIES

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Casella Inc. uses programmatic advertising to increase web traffic 50%

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How Doctors Supplement Store increased pageviews
by 110%

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Guide to Getting Started in Digital B2B Marketing

You know your business needs marketing. Without it, potential customers won’t know you exist. They won’t know you have a product or service that will benefit them. Every business needs a consistent flow of new leads. They’re the oxygen that keeps your business breathing. And it’s marketing that supplies this oxygen. Marketing cultivates brand awareness. It nurtures prospects. And, ideally, marketing fosters those prospects into loyal, longtime customers. But understanding the need for marketing is separate from understanding how to market. 

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