By the end of 2022, it's expected that third-party cookies will cease to exist; completely eliminating cookies as an effective method of targeted advertising. At the same time, regulations around data protection and consumer privacy are expanding, which has forced companies to take corrective action toward safer, more secure business practices. As a result, many marketers are wondering how these changes will impact their advertising efforts.
If you're a marketer who is questioning what's to come of targeted digital advertising, this ebook offers answers and practical steps you can take now to ensure the effectiveness of your advertising campaigns in a cookie-less world.
What the future holds for targeted digital advertising
What implications privacy laws have on audience targeting
How to find and target your audience in a cookie-less world
How the depreciation of cookies will impact various market segments
5 actions marketers should take to shift their strategy in the months ahead